A profitable online store is the dream and goal of many people. Only a few years ago the competition was not so big and a good idea and hitting a niche were enough for the store to succeed. Currently, online stores compete strongly with each other, and customers are increasingly demanding.
A profitable online store is the dream and goal of many people. Only a few years ago the competition was not so big and a good idea and hitting a niche were enough for the store to succeed. Currently, online stores compete strongly with each other, and customers are increasingly demanding.
Sometimes, even heavy traffic in an online store is not synonymous with high revenue – customers are browsing our offer, but they decide to buy in a competitive store. What are the reasons for low conversion rates in the online store and how to increase the ratio of orders to visits in the store?
Take Care of Movement
First and foremost, online store owners use various types of ads to attract customers and increase website traffic. Positioning, Google Ads campaigns, Facebook ads or outdoor ads are, however, like a hostess encouraging to visit restaurants – they incline to enter, but other factors – prices, service or cleanliness inside the premises – decide on a possible order. If the store owner is not satisfied with the number of visits that end with the order – he must discover the cause of these problems, identify the places where users leave the site. What are the most common causes of low conversions?
Website Navigation
The online store should respond to the needs of people who are determined to buy a specific item and who are looking for a suitable product. The first should be able to quickly find the product you are looking for. A well-exposed search engine is a basis. In addition, it should display hints after entering the first letters. The second group will certainly be satisfied when they find several options for sorting products in the store – by popularity, rating, and the number of comments. It makes choosing easier.
Basket Functionalities
How long does the order take to process? Does the form display hints or does the customer have to enter all the data in turn? A frequent reason for low conversions is also the need to register on the site.
Opinions about the Store and Products
Customers read reviews before making a purchase decision. Bright local conducted a study in which he asked a group of people how many reviews they had to read to decide to buy in an online store. 35% responded with 2-3 and 33% with 4-6. In general, 92% of consumers are looking for opinions on websites before making a purchasing decision. Users read reviews before making a decision about buying expensive items, such as a car or electronics, but also before buying small items – perfumes or pet food.
Presence in Social Media
Online stores that communicate with customers on an ongoing basis, provide news, respond to comments and reviews, enjoy greater customer trust, and this also translates into a conversion rate. The lack of a page on Facebook or Instagram is a big and unfortunately still made mistake by many entrepreneurs.
SEO Services in Karachi can help you in getting more sales and increasing your traffic with business trends.
Although increasing conversion in an online store is not an easy task, after analyzing and modifying the store owner can enjoy increased revenue for a long time. Most often, however, it is necessary to support experts – a good interactive agency will certainly show effective ways to increase conversion, and above all – it will know what means can be achieved.
