Introduction
Development seems to have become synonymous with the growth as it has become the need of the hour. It could of any kind, either infrastructural developments, technological developments or in any other arena. There seems to be no shortcut for growth. It has to be done as a merger of different techniques and technologies to be used in different fields. With the changing times, businesses have emerged as an important contributor to the growth rate of the country. It has become an important factor to be kept in mind while accessing the development which has taken place in the country.
The number of businesses has surely increased at a tremendous rate since the past few decades because of the upgrade which has taken place in various fields. So this factor could well contribute towards the increase in growth rate. However, the other factors of equal significance is that of the profits earned by the businesses/industries. It demands comparatively more attention than the number of businesses because it is comparatively easy to open a business rather than ensuring the constant output and profits.
Risk prone profits
The profit of any firm/business could be subjected to variations as a result of many factors affecting it. One of the most important factors is how a particular company, firm or industry advertises its products or services to the customers.
The first impression is truly the last impression on the minds of the customers. And if this first impression would not be much effective, it will gain only avoidance towards the products or services rather than profits. Thus, this first impression has to be the best and the most effective one. It could be done by using the Lift ads.
New Advertising Techniques
With the developing world, new techniques of advertising have emerged to ensure the proper attention of the customers towards the products. Some of these techniques include Lift Ads and Escalator Ads. The Lift ads are designed in a manner that they will be shot in the lifts of different buildings, apartments, etc. To ensure the constant attention of the customers without any distractions caused because of the things happening in the vicinity. This is ensured by ad being picturized in the lift as it is a closed place with any factor which could distract the customers. The Escalator Ads helps provides the reach to the wider audience by projecting the ads of different products and services on the handrails and walkways of the escalator at different places. This method of advertising ensures the focused attention of the public toward the products as people stand still on escalators and also is a unique as well as an attractive method which would surely attract more and more customers towards the products.
Conclusion
Thus, we can conclude by saying that advertising in lifts and escalators ads have emerged as the trending techniques which are used by various advertising companies in the present times. Such methods of advertising will surely contribute significantly towards boosting sales and hence, the profits of the businesses.
